Top 20 Best Selling Early Learning Centre Characters & Brands Toys (2022)




All fairies need somewhere special to keep their jewellery. With this magical musical jewellery box they will find a place for everything. The exterior design features fairies, flowers and butterflies with a lovely pearl like handle with feathers. The int ... more info

This set of 105 magnetic lower case letters is ideal for early letter recognition and spelling. Your little one can put these bright and colourful letters on the fridge or any magnetic surface, to form simple words or phrases. Suitable for ages 3 years + ... more info


Rounded pieces encourages little hands to grip, slot together and create fun shapes. Great for strengthening little fingers and developing hand-to-eye coordination, your little one can enjoy linking the stars up together to create bigger structures.Contai ... more info


Your little one will learn to love tummy time with this soft touch roller. With bright, engaging colours and pleasant textures, sounds and lovable friends to play, the Blossom Farm tummy time roller will keep your little one happy and entertained. Made fr ... more info



Take turns to add cheeky monkeys ... until they all fall down! Monkey Business is great game for all the family to play. Monkey Business is fun game where players take turns to hang cheeky monkeys or gorillas on the tree. Each player spins the dial to see ... more info

Let's play at posting colourful letters at the teddy bear post box Posting Fun: Let's pick a colour and post the letter into the box- what a satisfying clunk. Then empty it out and post again. Playing Postman: Let's play postie and deliver letters to Mum ... more info



Creative toddlers will enjoy sketching with these chunky chalks. Suitable from 18 months, the chalks feature a strong plastic handle which is designed to make it easy for little hands to grip, and if dropped on the floor the chalk is strong enough not to ... more info




For the mini doctor in the house, this cute doctor's outfit is great for dressing up playtime and costume parties. A great way to encourage your little one's aspirations, this doctor costume allows your child to look and feel just like a real doctor: incl ... more info


Art time is a great time to get creative with paints, pens and play dough, and it's also a great excuse to get a little bit messy, too! The Mini Artist My First Apron allows your little one to enjoy creative time without worrying about getting their tops ... more info


Jitterbugs Game is great fun for little ones. Each player has to catch the trembling creepy crawlies with a magnetic spider fishing rod. The Jitterbugs Game is great fun for children. Turn the game on to make the bugs jitter all over the garden base. Then ... more info

From ELC website: The Manic Martians Game is a fun game for little ones. Bop a pop-up martian with a space rocket bopper to pick it up. The Manic Martians Game is fun for two players. Your little one can watch as the martains go in and out of the craters, ... more info




The Carry Along Keyboard is a great keyboard for your child to enjoy. There are 24 keys, 8 different instrument sounds, 8 rhythms to play along to and 4 fun drum sounds to try. There is also a record and playback feature so your child can record the tunes ... more info

Turn rainmaker over and listen to the sound of a rainy day captured in the little tube. Full of multicoloured beads, your baby will be captivated by the sound, and learning to hold the rainmaker steady when turning it is great for strengthening hand-to-ey ... more info


My First Gadget Set with 3 fun gadgetsKeys and key ring, smart phone and remote controlPress the buttons for fun lights and soundsPerfect for gadget-hungry toddlersFun set of three realistic coloured gadgets. My First Gadget set means your baby can have t ... more info


Bee careful - pull out the leaves but don't let the bees wake and drop from the honey pot. The Honey Bee Tree game is a great game of skill for all the family. Take it in turns to pull the leaves from the tree - but don't let the bees drop from the tree-t ... more info



Set the timer to 60, 40 or 20 seconds, choose a card and build the robot shown on your card as quickly as possible. Be quick though: once the time runs out, your robot will pop! Race against time to build the body of your robot, and decrease the time as y ... more info

Perfect for when playing shops, this fun play money set includes a credit card, cheque book, sterling notes, euro notes, sterling coins and euro coins. Great for learning about money and working out change. Set includes: Sterling: Coins: 2 x 2.00, 6 x 1.0 ... more info



Your little police officer will be all set to tackle the bad guys with this police accessories case They'll love the great range of police toys, which include a whistle and handcuffs with keys to lock up criminals, a walkie-talkie that makes sounds to kee ... more info

Flora the Fish blows hundreds of magical bubbles from her mouth: sit her in the garden, watch the bubbles float around in the breeze or see if you can jump and pop them. Fill Flora Fish with bubble mixture (available separately) and switch her on to start ... more info

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